The Hooked app was first released in September 2015. Most users of the app are between 13 and 24 years-old. According to Gupta, the app was intended to get the younger generation to read more without getting distracted.
HOOKED ON WORDS APP TRIAL
Prior to 2020, the app offered a three-day free trial and then required users to pay. The app provides a certain number of text messages for free, then delays the next text message by 15 minutes unless the user pays for a subscription. Some longer stories are told in "chapters" and a 32,000-word thriller called Dark Matter was released in 2018. Each piece of fiction on the app is approximately 1,000 to 1,300 words long and can be read in about five minutes. The stories usually lack literary elements like character arcs, are simply written and are intended to be suspenseful or addicting. The most popular genres are suspense and horror. The stories are written by a mix of professional authors and crowd-sourced participants. CEO Prerna Gupta described the app as "books for the Snapchat generation" or "Twitter for fiction." As of March 2019, the app had more than 40 million active users. Hooked is a freemium smartphone app that allows users to write or read short stories made up of text messages between characters. The app was released in September 2015 and was developed by Telepathic Inc. Hooked is a mobile application where users create and read chat fiction, short pieces of fiction told in the format of text messages between fictional characters.
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